Facebook's M: Can It Help Internet Marketing Companies?

By Robert Sutter


If you are someone who owns an iPhone, chances are that you have used the services of Siri more than a few times. This has been utilized in order to access a tremendous amount of information, ranging from useful trivia to nearby restaurants and movie theaters. If you'd like to know what Facebook has recently announced, it comes down to one letter: M. The following details, which may be provided by Internet marketing companies, will pique your interest.

M, for those who do not know, is the virtual assistant associated with the Messenger app, courtesy of Facebook. When this feature is accessed, you will be able to take advantage of a wealth of information one might have associated with Siri. For example, if you are out running errands but may feel hungry, M can pull up a number of restaurants for you to choose from. This is, more or less, the gist of what M is all about as a mobile app.

If you think that M is nothing more than several lines of code in a mobile app, you'd be wrong. Even though there is a fair amount of artificial intelligence behind Facebook's take on the virtual assistant idea, Facebook employees are also behind the efforts that this feature is responsible for carrying out. What this means is that there are equal parts technological and human effort to recognize. The eventual success of M is another story to consider entirely.

In time, we will see how well M fares on the digital front. Keep in mind that the names like Siri and Cortana are already proven names on the virtual assistant front, which I'm sure all Internet marketing companies can support. It's easy to see, then, that Facebook is at a clear disadvantage since they are coming into the game relatively late. Nonetheless, the premise behind M is promising, and firms along the lines of fishbat are likely to observe its progress.

Competition is always welcome in the field of technology, and it's easy to see that Facebook's M has the ability to carve a respectable niche for itself. Does it already have a tremendous level of competition to account for? Given what exists on the market already, it's an undeniable statement. Nonetheless, for those who frequently use Messenger and might have been expecting more from it, perhaps M will be the feature you have been wishing for.




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